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(0)Bruce McGechan
1) Wine marketing online: how to use the newest tools of marketing to boost profits and build brands
Author
Publisher
Wine Appreciation Guild
Pub. Date
[2013]
Language
English
Description
If it seems like small wine businesses are getting crowded out of a vibrant US wine market by retail chains, entrenched distributors, and established brands, there s good news for the little guy. There s a reason why these massive companies spend a fortune acting small. In the new, wired realm of marketing and customer relations, the qualities that make small businesses distinctive, like personalized service, deep product knowledge and authentic interest,...
